Holiday gift ideas, Mad Men style

Staff at the Hartman Center for Sales, Advertising and Marketing History in the Rubenstein Library at Duke University looked through some 1960s print ads from the J. Walter Thompson Competitive Advertisements Collection and made a holiday shopping list for Don Draper, the main character in the television show Mad Men. Some items for his children, friends, and the women in his life: A line of Suzy Homemaker® products for girls by Topper Toys, Milton Bradley’s “Drop in the Bucket” game, “real” jewelry, astrology-themed “soap on a rope,” French’s “People Crackers for Dogs,” and non-alcoholic drink recipes from Campbell’s Soup (that one is from the Roy Lightner Collection of Antique Advertisements).

Duke holds extensive collections relating to the The J. Walter Thompson Company (now JWT), which has been an advertising industry leader for more than 140 years. However, keyword searches of the company name in ArchiveGrid also retrieve finding aids from unlikely places. At Kansas State University in Manhattan – not the Manhattan in New York City where JWT headquarters is located – a finding aid for the Gail T. Kubik collection reveals that this 20th century Pulitzer Prize-winning musical composer wrote for a Lux Soap radio commercial in 1947, when the company was producing some of the most popular shows on the air. KSU has the score, along with more than 200 of his other manuscript scores.

ArchiveGrid contributors on road trip map of tech landmarks

In an article about a road trip of tech landmarks around the U.S., PCMag.com named three destinations whose online archival collection descriptions are discoverable in ArchiveGrid. Although the article was written almost one year ago as a 2011 travel idea, the descriptions and finding aids the following institutions contribute to ArchiveGrid can be accessed from any computer, anytime.
Starting on the east coast and moving westward, PCMag lists the Institute for Advanced Study in Princeton, NJ, where Albert Einstein worked on the unified field theory. The school and administrative buildings are not open to the public, but 22 collection descriptions from the Shelby White and Leon Levy Archives Center are discoverable in ArchiveGrid.
In Minneapolis, the Charles Babbage Institute at the University of Minnesota makes the list because it preserves information technology history, and it is open to the public and offers tours. Its archives are represented in ArchiveGrid with 146 finding aids. Finally, the Intel Museum in Santa Clara, Calif., is significant because it exhibits Intel Corp.’s products and history as well as semiconductor technology in general. A finding aid for collections about Intel Corp. and Silicon Valley history is also available in ArchivGrid.