Staff at the Hartman Center for Sales, Advertising and Marketing History in the Rubenstein Library at Duke University looked through some 1960s print ads from the J. Walter Thompson Competitive Advertisements Collection and made a holiday shopping list for Don Draper, the main character in the television show Mad Men. Some items for his children, friends, and the women in his life: A line of Suzy Homemaker® products for girls by Topper Toys, Milton Bradley’s “Drop in the Bucket” game, “real” jewelry, astrology-themed “soap on a rope,” French’s “People Crackers for Dogs,” and non-alcoholic drink recipes from Campbell’s Soup (that one is from the Roy Lightner Collection of Antique Advertisements).
Duke holds extensive collections relating to the The J. Walter Thompson Company (now JWT), which has been an advertising industry leader for more than 140 years. However, keyword searches of the company name in ArchiveGrid also retrieve finding aids from unlikely places. At Kansas State University in Manhattan – not the Manhattan in New York City where JWT headquarters is located – a finding aid for the Gail T. Kubik collection reveals that this 20th century Pulitzer Prize-winning musical composer wrote for a Lux Soap radio commercial in 1947, when the company was producing some of the most popular shows on the air. KSU has the score, along with more than 200 of his other manuscript scores.